Cool Girls Shop Miami Style (Dot Com)

June 6, 2012 — Leave a comment


It’s going to be a hot haute summer ladies and the two founders of, a newly launched online boutique, are on the forefront of what girls worldwide crave about Miami (besides its beautiful beaches), the style.

So how exactly would you define “Miami chic” (a term commonly misunderstood) or rather, Miami style? 305-bred, we’d venture to say that it’s mostly about swimwear, flowy pieces, sun-kissed skin tones, natural looking locks, and tons of accessories.

How do you get this look? Yes, we recognize it may not always be readily accessible locally depending on where you reside (not all of us live in tropical climates year round), and so do the ladies of who have launched their new site to help bridge the gap. While you’re probably thinking “How hard could it possibly be to dress like you’re from Miami?”, unless you’ve got a relative or insider who lives in town, you may run the risk of missing a few important tricks of the trade and end up looking like you belong on an episode of the Jersey Shore (pun intended).

Ok, so you ask, “Well, how do they differ from all of the other boutique stores we stumble upon in cyber space?”. We’ll tell you. These sassy Miamians offer not only the latest in swimwear, clothing, and accessories; they’re kicking your online shopping experience up a notch by also giving you access to your very own personal shopper and/or styling consultant. While you’re on the site, check out their beauty blog which spun from one of the founders starting her own make-up brush line after having been on a little t.v. show you’ve probably heard of, Project Runway.

Wanna look like you’re from Miami (legitimately) wherever you are? Give the digs at a try.


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